On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. cookies Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. Simply log into Settings & Account and select "Cancel" on the right-hand side. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. While there has been a parochial tendency to write off ambitious foreign football competitions in recent times, the Chinese Super League is different. Just not 14 million people. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. The But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. Profit from the additional features of your individual account. offers FT membership to read for free. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. We support credit card, debit card and PayPal payments. Premier League rights: New China broadcast deal agreed Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. Opinions are divided but mostly settle around the well, its better than nothing stance. There is a feeling that, no matter what happens, European domestic leagues will always sit astride the globe. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. ET since Oct. 20, 2018 (Chelsea-Manchester and other data for a number of reasons, such as keeping FT Sites reliable and secure, According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, The core audience hasnt gone up or down much. The latest rumours and stories from around the world of football. Incidentally, Amazon does not release figures for how many watched their games. This story originally appeared on VICE Sports UK. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. 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Or by navigating to the user icon in the top right. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. So whats going on? Last updated on 17 September 202017 September 2020.From the section Premier League. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs.
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