Source: National Highway Traffic Safety Administrationexternal icon, 2019, Sourceexternal icon: Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019. Lewis, Watson, & Tay, 2007 Do PSA help reduce the number of distracted driving incidents? ). First, most previous research in this area has utilized young adults in their samples ( In their study of road safety advertisements, Efforts to stop people from texting while driving are not working, as shown by the numbers. Per favore scegli la tua regione Therefore, organizations such as the National Highway Traffic Safety Administration have tried to create persuasive campaigns to reach drivers and tackle this hazardous activity. 39% of high school students who drove in the past 30 days texted or emailed while driving on at least one of those days. assert that motor vehicle crashes are the leading cause of death and disability for young Americans (p. 181). These cookies ensure basic functionalities and security features of the website, anonymously. This campaign is aimed at teen drivers to help reduce the risks of distracted driving-related car accidents in Massachusetts and elsewhere, according to Consumer Reports. Copyright 2015 by authors and Scientific Research Publishing Inc. Lewis, Watson, Tay, & White, 2007 Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. Part One Write the claim you will present in your argument essay. A self-report questionnaire with 26 questions was developed to assess some demographic information about respondents, their perceptions of the PSA, and their intent to engage in a particular distracted driving behavior, text messaging while driving. That is, people tend to perceive that the medias greatest impact will not be on me or you but on themthe third persons ( RQ 2 explored what, if any, differences exist between males and females with regard to their response after viewing the PSA. ). Emily Reynolds, Cady's 17-year-old sister, is now an advocate against distracted driving and is an active member of NOYS, the National Organizations for Youth Safety. Suddenly, the driver in front of them made an illegal left turn through a red light. This finding might be useful for social marketers to know if they aim to be transparent sponsors. Distractions lead to disaster. The absurdity of texting while kissing or during yoga makes you question why texting while driving would be any different. National Highway Traffic Safety Administration. Females agreed with the two intention measures more strongly than did males. This rant is a segment from Canadas Rick Mercer Report. Inform people, especially teenagers, on the fatal affects the victims and their families have received because of distracted driving. , it involves all three of the main distraction types mentioned previously. Amos Johnson, Ashley's father, now speaks to local teens about the dangers of distracted driving. Most driving incidents comes from drivers being distracted. This age group was selected for two reasons. Lewis, Watson and Tay (2007) Davison (1983) Lennon, Rentfro, & OLeary, 2010 Write the claim you will present in your argument essay. Lennon, Rentfro and OLeary (2010) This cookie is set by GDPR Cookie Consent plugin. A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. Lennon, Rentfro & OLeary, 2010: p. 96 This website uses cookies to improve your experience while you navigate through the website. These questionnaires were removed from the sample. Distracted driving is a terrifyingly common problem. In other words, if an individual does not perceive the behavior depicted in a PSA to be dangerous or relevant to him/herself, the advertising message might be lost on that person. The Protection Motivation Theory, originally developed by As the young drivers turn their attention to their phones or the car console, you can see in real time as the car quickly careens towards mailboxes, other cars and into fields. All the videos on this list so far have focused on the problem. These include banning texting while driving, implementing hands-free laws, and limiting the number of young passengers who can ride with teen drivers. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?
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